The truth is that we have given some twists and turns to the title of this entry. We started with "Culture and values why are they so important for the company?", but in the end we opted for speak in terms of the outcomewhich is, after all, what you get when you work on the basis of a good ethical framework o, what is the same, a good corporate culture built on ethical values.
At Felidarity we have always worked on the integration of Sustainability Strategies from the Ethical Framework of the companies.that is, from its values and culture. Because we know thatif the Sustainability Strategy is built on these pillars, credibility, trust and greater return to the organization are generated.
After a statement like this, the next question falls under its own weight: why are ethical values and culture so important when building the Sustainability Strategy? Many of our customers ask us about it, and this is what we tell them:
1. Because it generates higher returns.
First, When working on sustainability from the approach of an ethical commitment, the organization and all those who work in it, give a deeper meaning to any sustainable development of the company.
This is not only the case when we work in the field of sustainability. It is the same, for example, with the integration of Quality. It doesn't generate the same return to have a "Quality Manual" without building a culture of commitment to quality.
Therefore, An ethical commitment to sustainability helps the integration of a Sustainability Strategy to generate a much greater return, as it becomes something that truly shapes the culture of the company to which everyone working in the organization is committed.
2. Because it generates credibility.
Secondly, we have seen on many occasions that the integration of sustainability into an ethical framework makes it much easier for the company to generate credibility when it talks about and shares its commitment to sustainability.
A company can, for example, develop very powerful customer service processes and systems, but it will generate little credibility with customers if the company is not truly perceived as having an commitment to customer service.
We could say that when a company has an ethical commitment to sustainability, inconsistencies and contradictory actions will certainly be much less and, therefore, the stakeholders will perceive your commitment to sustainability as truly authentic and credible.
3. Because it generates confidence.
Thirdly, and probably as a result of the sum of the previous aspects, it is essential to highlight that giving sustainability an ethical framework helps to build trust.
Building trust is, without a doubt, the most important aspect for any company. I have never come across an entrepreneur or manager who has told me "I don't need to build trust for us to do well as a company".
However, they sometimes find it difficult to see trust as a moral recourse which arises as a result of a do ethical.
To build trust when developing a sustainability strategy you need a culture of ethical commitment to sustainability that enables the alignment of all business practices, helping it to be perceived as authentic and credible.
Although any company is aware of the importance of building trust in its stakeholderssometimes it is difficult to see how it impacts this in the income statement.
Although it is not easy to identify the percentage of my income statement derived from trust generation, it is easy to identify the percentage of my income statement derived from trust generation. we have some data that may help us to see this relationship.

Ethisphereone of the benchmark organizations in the analysis of the ethical impact on business, is the author of the ranking World Most Ethical Companysshows us the evidence of the increased economic value of the most ethical companiesas reported in MSCI World Large Cap Index (representing large-cap stocks in 23 developed market countries. With 632 constituents, the index covers approximately 70% of each country's free float-adjusted market capitalization).
But it is not only relevant to look at the increase in value, but also at the alignment between the Ethics Index and the Large Cap Index.
So we could summarize all this by saying that being an ethical company is profitable and, therefore, working on the culture and ethical values of an organization is not a matter of altruism.