{"id":405,"date":"2023-12-22T11:45:19","date_gmt":"2023-12-22T11:45:19","guid":{"rendered":"https:\/\/felidarity.com\/?p=405"},"modified":"2024-04-09T12:52:04","modified_gmt":"2024-04-09T11:52:04","slug":"empresas-y-marcas-con-proposito","status":"publish","type":"post","link":"https:\/\/felidarity.com\/en\/empresas-y-marcas-con-proposito","title":{"rendered":"Companies and brands with purpose"},"content":{"rendered":"

At Felidarity we have always been driven by one clear idea: building ethical and sustainable brands and organizations that positively impact people's lives.<\/strong><\/p>\n\n\n\n

It was with this commitment that we set out almost a year ago. 10 years <\/strong>and for this reason we decided that we wanted to be a company that would B Corp.<\/a><\/strong> Not only did we want to help our customers be better companies for the world, but we ourselves also wanted to be a good company for people and the planet, integrating our purpose into our management model.<\/strong><\/p>\n\n\n\n

This way of understanding our company and our value proposition started from a clear conviction: values and the development of a culture that concretizes an organization's ethical commitments are the key starting point for organizations to connect with their stakeholders. stakeholders. <\/em><\/strong><\/p>\n\n\n\n

This way of being and doing is what we wanted to capture in this brand relaunch, better reflecting our philosophy of action. <\/p>\n\n\n\n

Our name: <\/h3>\n\n\n\n

Felidarity has always been a difficult word to remember and pronounce.<\/strong> We sensed it and we have confirmed it over the years. However, it has a reason and that is why we continue to maintain it. <\/p>\n\n\n\n

The name Felidarity was born from the fusion between Felicidad and Solidarity. From the very beginning, the two partners had a strong idea that was very relevant to both of us: helping others makes you feel better<\/strong>. And that is precisely one of the main returns we obtain with our work<\/strong>because we are convinced that generating and living in an ethical environment makes people feel better and organizations have a better impact. So our name, although difficult, will continue to accompany us as long as we continue to feel that happiness.<\/p>\n\n\n\n

Our claim<\/em>:<\/h3>\n\n\n\n

That organizations connect with their stakeholders<\/em>In a broad sense, this is a major objective of any organization that wants to endure over time. Companies generate value propositions that aim to generate engagement<\/em> on its customers, its teams, its suppliers, its investors or financiers and society as a whole. <\/p>\n\n\n\n

This objective being so relevant for companies and organizations in general, at Felidarity, we are convinced that the basis of this meaningful relationship between organizations and their stakeholders <\/em>is in the connection of their values. <\/strong>Generating a relationship framed in an ethical climate is key to generating powerful, relevant and lasting connections. <\/p>\n\n\n\n

All this hides our claim<\/em> branded: connecting values. <\/strong><\/em> <\/p>\n\n\n\n

Our logo:<\/h3>\n\n\n\n

The logo that accompanies us represents the values and personality that characterizes us at Felidarity: four hands joined together, ours and those of our customers, which when joined together generate an even greater symbol that simulates the lotus flower<\/strong>linked to classical symbologies of balance and equilibrium.<\/strong><\/p>\n\n\n\n

Four hands united because we are committed to understanding the company as an organization that brings together the interests and expectations of different stakeholders<\/em>. This integration of stakeholders<\/em> is not just a simple sum of expectations, but generates a greater result, represented by the lotus flower. <\/p>\n\n\n\n

In addition, lotus flower is the only flower that is both flower and fruit<\/strong>. With this in mind, for us, this logo means not only integrating diverse expectations, which is valuable in itself, but that such integration generates a key result, for companies: to connect better and in a more lasting way with their different stakeholders. stakeholders. <\/em><\/strong><\/p>\n\n\n\n

In short, connect with the stakeholders<\/em>The company's commitment to the development of sustainable strategies that start from an ethical commitment has a return for the company. <\/strong>And that's what we focus on at Felidarity.<\/p>","protected":false},"excerpt":{"rendered":"

Introducing our new brand identity. Discover why our name, claim and logo.<\/p>","protected":false},"author":2,"featured_media":417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4,44,47,61],"tags":[79,78,77],"class_list":["post-405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-estrategia","category-sobre-felidarity","category-sostenibilidad","tag-empresa","tag-marca","tag-proposito"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t